Driving.ca — If you’ve never heard of John Bronco, the legendary ’60s ad pitchman whose name Ford borrowed for its iconic off-roader, maybe its because he slipped completely under the radar after 1996 when the SUV was discontinued.
Or maybe it’s because humour website Funny or Die completely invented the fictional character and that back story for its new short film, a mockumentary called John Bronco.
The teaser trailer for the flick explains almost nothing, but that’s kind of a good thing. The producers were hoping to create some mystery around their protagonist, and the best way to do that is to say almost nothing at all.
What we do know is the full version of the film is 36 minutes long and stars Django Unchained actor Walton Goggins as John Bronco, with Tim Meadows, Bo Derek, and Kareem Abdul-Jabbar making cameos.
The plot centers around John Bronco, who allegedly disappeared in 1996, and his being hired by Ford, first to race its “prototype SUV” in the 1966 Baja 1000, and then as a pitchman who would become the face of the new truck.
The film was supposed to be unveiled at the 2020 Tribeca Film Festival in April, though for obvious reasons that never happened. The distributor, Imagine Documentaries, may still roll it out later this year, though.